When Nestlé PURINA® introduced BAKERS® As Good As It Looks wet meals to the BAKERS® range, they tasked us to take control of activation across all channels including multiple, convenience and depot stores.
Working within brand parameters and carefully adhering to the major retailers guidelines, we rolled out consumer and trade facing in-store POS that was created in line with a nationwide TV campaign.
Tailored campaigns were also developed for the trade and consumer press, which saw us challenge traditional trade marketing methods with the launch and fulfilment of retailer coupons.
Disciplines: Campaign activation, Point of sale, Advertising, Trade marketing, Promotions & Competitions
© 1999 Promotion Line