We were tasked with creating a full kit of in-store point of sale to support the ‘Dogs go Free’ campaign for BETA® dog food. Designed to feature within a variety of pet food stores nationwide, we created a comprehensive set of items to help drive awareness of the competition in store and at fixture.
These included traditional point of sale materials such as barkers and bus stops as well as bollard wraps, pallet wraps and large cardboard structures. The POS ultimately created stand out in store, whilst the wide variety of items created a flexible kit which could be displayed across a range of store footprints.
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