The FELIX® team wanted to make an impact in depot stores to engage convenience retailers to trade up purchase to Single Serve pouches, whilst growing the database of the new convenience retailer website.
We devised a campaign that rewarded trade buyers by giving them the chance to ‘Win a van’ with each purchase. The campaign was activated in store and online, complete with a life-size van FSDU to demand attention and URN-stickered packs to drive website competition entries. The channel saw an incremental increase in sales of FELIX® Single Serve during the promotional period and the success was acknowledged by POPAI awarding us a Gold Award.
“Reinforcing the importance of having a clear understanding of your shopper and their motivations, this well designed display delivers a masterful lesson in how to do just that really well. As well as delivering a clear message and strong branding, it’s clever construction, ease of assembly and impressive sales uplift figures make this display truly award winning.”
DISCIPLINES: Strategy, Campaign activation, Design, Point of Sale
© 1999 Promotion Line