It was time to unleash a new FRijj flavour into the world and we were briefed to create a new on pack character to represent Caramel Latte flavour. Taking influence from Victorian animal sketches, our character needed to slot seamlessly into the existing range, but also stand alone as a personality in its own right.
Roll up, roll up…we introduce to you The Great Lazaro, Master of Illusion.
DISCIPLINES: Illustration, Packaging
© 1999 Promotion Line