FRijj tasked us to launch their on pack promotion with Thorpe Park, which meant coming up with a competition entry mechanic and putting everything in place to make it happen.
We designed promotional packaging to launch a URN managed prize draw that rewarded FRijj buyers for every purchase. The design and build of a bespoke microsite followed, which validated entries instantly and gave real-time results on the latest winners. Our objective was to ensure every single prize was won!
The prizes were fulfilled in house and delivered to very happy FRijjsters. We worked in partnership with the client’s appointed social media agency to spread the news!
DISCIPLINES: Strategy, Packaging, Web Design, Promotions & Competitions
© 1999 Promotion Line