Embarking on a University tour across the UK, we planned, booked and cooked up veggie treats for the students across 10 different locations during 2017’s fresher’s period.
Research shows that students are now cooking from scratch at least five times a week and many resent the lazy student stereotype. We took 3 recipe ideas and created stop motion content to engage and inspire students to cook with the Linda McCartney’s vegetarian sausage.
We worked collaboratively with their PR and Social Media agency to gain real cut through with the national media.
The FREE veggie hot dogs went down well too!
DISCIPLINES: Experiential, Product sampling, Event Management, Video
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