How do you remind consumers that soup is a great meal option all year round? Take soup to the seaside of course!
From campaign creation, planning and execution, to designing a campaign brand identity, the tour hit the road serving delicious soup at 15 of the UK’s finest seaside resorts, as well as hitting Bournemouth Air show and Boardmasters.
We took the seaside theme to another level and laid on nostalgic fun at every resort with beach games, a giant deckchair for selfies and personalised postcards. With participation for the whole family, there were also free branded giveaways including kites, buckets and spades and flying discs for the kids.
DISCIPLINES: Experiential, Product sampling, Design, Event Management, Packaging
© 1999 Promotion Line