As part of the “Revive your lunch life” campaign, we needed to get soup into the hands of consumers to remind them it’s a delicious lunch option.
To do this we managed and executed box drops by hand to deliver soup to over 200 targeted businesses across London in time for their lunch break! The campaign incited engagement with a “recommend a friend” mechanic and the opportunity to nominate another business to receive a box of soup via a web entry page.
Disciplines: Strategy, Logistics, Production, Event Management, Web Design
© 1999 Promotion Line