The good-natured little snack. We worked multi agency to create a kind-hearted experiential campaign for Whitworth Shots. The #DoGoodFeelGood campaign was based on insight into human behaviour and the theory that ‘doing good’ or ‘being good natured’ has a positive impact on our wellbeing and simply makes you feel good!
That set us on a mission to show the people of Manchester’s Trafford Centre what feeling good looks like. Our impactful giant honesty box caught the attention of shoppers and encouraged charitable donations (no matter how small) in return for a FREE packet of Shots. A few shoppers were also picked at random and surprised with a special “golden prize envelope” to thank them for doing good.
© 1999 Promotion Line